What’s the problem with pink and princess? The marketing, not the moms.

Dr. Rebecca Hains

This week, New York and Slate published pieces asking why so many moms have a problem with pink and with princesses.

“What’s the problem with pink, anyway?” griped Yael Kohen in New York. Then, building upon Kohen’s piece, Slate senior editor Allison Benedikt demanded: “What is it with you moms of girls? I have never met a single one of you who isn’t tortured about pink and princesses.” Her annoyance is palpable.

Both writers proceed to defend all things pink and princess. “We treat pink — and the girls who like it — with […] condescension,” Kohen states, while Benedikt adds, “Moms of daughters need to chill out.”

Let’s take a step back, please. I am the author of a forthcoming book called The Princess Problem: Guiding Our Girls Through the Princess-Obsessed Years, and Kohen and Benedikt’s arguments are wrong on several levels. By pontificating on the subject without actually talking to the moms they’re criticizing, they’ve missed the point. Having interviewed…

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